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Why Digital Transformation is About Strategy, Not Technology

Often times Digital Transformation is used in the context of technology. We do find this is too shortsighted. Find out why

Why Digital Transformation is About Strategy, Not Technology

Often times we find ourselves being bombarded with conflicting messages when it comes to the subject of Digital Transformation. This is driven largely by the failure of most companies to define the term correctly, which leads to the implementation of policies that are less than optimal. This has the potential to create outcomes that are less efficient and more counter-productive than the systems that pre-exist within the organization, so careful planning and strategizing must be undertaken before any plans are put into action.

Defining Digital Transformation

So what is Digital Transformation then? The best way to think about it is not as the sudden digitization of your business, but rather as a holistic strategy to reform your company’s traditional processes, and to streamline existing experiences for both your employees and your customers, with a focus on reinventing, rather than refining your existing services. It is a long term strategy that can be likened to a marathon, and not a sprint.

What this means for your business is that the focus needs to be on how your company plans to leverage their position in the market place by cutting out inefficiencies. It is at this point where business leaders need to build new strategies to help them rationalize their legacy information systems, and replace them with newer, more efficient technologies.   

Achieving Favorable Business Outcomes

The goal of adopting a Digital Transformation strategy is to increase your customer base, strengthen incoming revenue streams and to minimize wastage through any procedural inefficiencies that may exist within the organization. No single technology can provide all of these benefits, so an in depth assessment of your company needs to be done on an individual basis to determine what can be done to reinvent new processes and systems to help you get there. 

Finding the right partner to work with your IT management and your executives is essential to ensure that all can work together to align the company’s strategic goals with the technological resources that are at their disposal. This is where the innovation begins as your company’s vision is laid out, and the collaboration between these different spheres is crucial to the process succeeding.

Once a strategy has been formulated, the required changes need to be driven from the executive level, in a top down model. Only through clear leadership and consistent implementation is a successful Digital Transformation achievable. This means different things to different companies, however, and the current state of digital readiness in different businesses seems to reflect this. 

For instance, established, mature companies that have been faced with the challenge of Digital Transformation have almost always found operational change though the process, which is a positive business outcome. Newer companies that are just starting out seem to have a harder time integrating a valuable operational benefit from the journey that is Digital Transformation, and can lose sight of what the main goal was in the first place: streamlining processes and maximizing productivity. In scenarios like this it is very easy for management to get overwhelmed, and because they lack the certain insights into the challenge of Digital Transformation, they can find themselves overcomplicating instead of simplifying. 

Realizing The Potential of Your Strategy

Exciting possibilities exist when you implement a successful Digital Transformation strategy within your company. If you are able to formulate innovative, competitive and valuable systems to enable customers to more easily interface with your company then you are already well on your way to creating a new business model that will give you a crucial advantage over your competitors.

At Consulteer, we specialise in Digital Transformation and would love to hear about what stage of that epic journey you are at, to see how we could help guide you along.

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