Accessibility on the Web

Starting in June 2025, things get serious: with the introduction of the Accessibility Strengthening Act (BFSG) – Germany’s implementation of the European Accessibility Act – companies must ensure their websites, apps, digital services, and other online platforms meet legal accessibility requirements.

Digital accessibility means that information and services are accessible and usable for all people – regardless of physical or cognitive limitations. This includes, for example, clear navigation, descriptive alt texts, high-contrast buttons, and understandable language.

But web accessibility is much more than just a legal requirement from the BFSG or the Accessible Information Technology Ordinance (BITV). It improves usability, strengthens brand image, increases online reach, and creates a better user experience – for all users. Still, many myths persist and prevent companies from taking full advantage of accessible design in time.

It’s time to clear up the biggest misconceptions – and show how accessible UX design really works.

Webinar: Digital Accessibility

Missed the deadline? Don’t worry.

Since 28 June 2025, digital accessibility is mandatory – for websites, platforms and apps.

In this 30-minute live webinar incl. Q&A on 8 July 2025 at 2:00 PM CET, we’ll show you what truly matters now – and how to take effective action, stay legally safe and improve UX even after the deadline.

Register now

Myth 1: “Accessibility is expensive.”

At first glance, accessible web design may seem to cause extra costs. In truth, accessibility only becomes expensive if it’s treated as an afterthought. Integrating accessibility from the start in UX and design processes saves resources in the long run and avoids costly fixes later. Even small measures – such as high-contrast colors, clear navigation, or easy-to-understand forms – make digital products fundamentally more inclusive. Additionally, accessible websites offer immediate benefits: faster load times, better SEO rankings, lower bounce rates, and a wider audience. Good usability and accessibility are not only ethical – they’re also good business.

Myth 2: “Only People with Disabilities benefit from accessible Features.”

Yes, digital accessibility is essential for people with disabilities. But they are just one – important – group among many. People with temporary limitations (like a broken arm), older users, or mobile users in tough conditions (glare from sunlight, poor connections) also benefit from well-designed websites. Accessibility and usability enhance the user experience for everyone. Companies that invest in accessible interfaces create digital services that are more flexible, understandable, and comfortable for a much larger target group.

Myth 3: “Accessible Design limits our creative Freedom.”

A common misconception: accessible web design is often seen as boring or restricted in layout. In fact, the opposite is true. Accessibility inspires better design. Great web design combines aesthetics with functionality – clear structure, high-contrast colors, and intuitive navigation are simply more pleasant, even for users without limitations. An accessible interface doesn’t mean giving something up – it means making conscious design decisions that reach all users. Modern, creative, and accessible design are no longer a contradiction – they are the new standard in the digital space.

Myth 4: “We can add Accessibility later.”

“We’ll take care of that when the site is done” – this sentence causes long-term issues. Adding accessibility afterwards isn’t just technically complex, it’s also expensive. Existing code structures, design choices, and content formats often need to be heavily revised or completely rethought. Better: consider accessibility from the very beginning. UX designers, developers, and content creators should include accessibility in the concept phase. This saves money and ensures an inclusive user experience from the start.

Myth 5: “Automated Tools will handle Accessibility for us.”

Automated tools like axe, WAVE or Lighthouse are useful aids. They detect technical issues – missing alt texts, poor contrast, missing ARIA roles. But: true usability and accessibility don’t come from software checks alone. Only real users can determine whether a website is truly understandable, intuitive, and pleasant to use. A successful accessible website combines technical optimization based on the Web Content Accessibility Guidelines (WCAG) with human sensitivity, user focus, and creative UX design.

What Companies can do now

• Conduct accessibility checks of existing websites, apps, and digital platforms.

• Integrate accessibility into web design and UX strategies from the start.

• Train interdisciplinary teams: developers, UX designers, content managers, and data specialists.

• Plan user-centered tests – not just technical audits, but real user tests focused on accessibility.

The best time to integrate accessibility into a project is always now. Every project benefits – no matter the industry, company size, or audience.

Conclusion: Accessibility ensures future Readiness & Growth

Web accessibility is no longer optional – it’s the standard. Companies that embrace digital accessibility, usability, and modern design early on not only create inclusive digital services, but also strengthen their brand and reach new audiences.

As an experienced UX and ID agency, we support companies across industries in meeting legal requirements and developing innovative, accessible digital products. Reach out to us – we’ll show you how accessible UX design meets legal standards and creates real value.