Modular Production Systems in the Automotive Industry
For our partner Volkswagen we developed a design concept for modular production cells. Our joint premise: The new competence center welding technology should communicate internally what VW stand for - high quality, precision and aesthetics.
A highly modular Manufacturing System
Based on our findings we set our vision for tomorrow’s manufacturing: flexible modules that are joined together to form the required production lines. Inspired by the aesthetics of an automobile and deliberately dissociated from its standard environment we decided to give a new look & feel to the whole production experience.
In the beginning there was comprehensive analysis that encompassed all the dimensions of this modular production cell and paid great attention to interaction with the cell’s environment.
Ensuring Brand Consistency
The VW logo, placed prominently on the exterior surface of the cabin, delivers the brand message, but fulfills another function as well: It serves as an indicator. Conceived as a light signal element, it displays the cabin’s status and provides a visual signal as to whether the cabin is completely functional.
The industry is undergoing a massive transformation. With our in-depth knowledge in this industry, we help you understand how your customers use your products and take advantage of the latest technologies to redefine the playing field.
Founder & CSO
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